Showing posts with label ad campaign. Show all posts
Showing posts with label ad campaign. Show all posts

Wednesday, November 11, 2009

The Nokia N900 Isn't A Phone, It's A Psychotic Shapeshifter [Nokia]



While we've been sitting, waiting, wishing for the Nokia N900, we missed something very important: It's not a phone. As this Nokia ad shows, it's actually a psychotic shapeshifter. At least I think that's the message they're trying to send.
If you don't feel like watching the whole ad, jump to about 1:50. It's where the truth is revealed. It's also the moment when I began to daydream about the days when ads actually showed the product for more than a few seconds.
UPDATE:

Offers up the following:
  • Maemo 5 OS
  • 3.5-inch WVGA (800 x 480) resistive touchscreen display
  • 110.9 × 59.8 × 18mm, 181g
  • Portrait-orientation sliding QWERTY
  • Mozilla-based browser, full Adobe Flash support
  • ARM cortex A8 processor
  • 32GB internal memory
  • 5.0 MP Carl Zeiss camera with dual-LED flash, auto-focus and sliding cover
  • MicroSDHC support up to 16GB
  • FM transmitter
  • Quadband GSM/GPRS/EDGE, WCDMA 900/1700/2100, Wi-Fi, Bluetooth with A2DP
  • GPS
  • 1320 mAh battery

[Gizmodo via GitEmSteveDave!]

Monday, October 26, 2009

HTC Kicks off Ad Campaign Centered Around ‘You’

htc_you
For years, HTC has been the biggest handset maker that nobody had ever heard of. Content to stand back in the shadows and defer the spotlight, the Taiwanese manufacturer has remained relatively unknown. If someone were to ask you who made your Windows Mobile smart phone, chances were good that you either said ‘T-Mobile’ or ‘I don’t know’. That’s because the devices were marketed as carrier branded handset (think T-Mobile Dash, T-Mobile Wing). Until now, they’ve been one of those companies who didn’t get the credit they deserve. That’s all changing.
HTC has started a major push for brand awareness here in the United States and deservedly so. As of today, they are responsible for nearly every Android handset released in the US, with more to come. Some of the best cutting-edge phones in the world are their products and the public should know that. Enter the “Quietly Brilliant” campaign.
We’ve come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility. HTC’s whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them. – Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA.
We’ve embedded the first two advertisements from the campaign. As Androinica points out, Android is bound to grab some extra attention as a result of this push;The handset featured in the commercial is a Hero from Sprint. Further, HTC is heavily vested in Android and will continue to develop a majority of their handsets using the platform.



[AndroidGuys]

Wednesday, October 21, 2009

Slow Mo' Video: PS3 Smashes Into Bravia TV at 50 MPH [Image Cache]


For an upcoming ad campaign, Sony Australia used a vehicle safety testing facility to ram the 7-pound PS3 Slim into the face of a Bravia KDL46X LCD TV. The results are hypnotizing. [Gizmodo via Gizmag]